Protect Kids from Junk Food Marketing
Aotearoa New Zealand children experience excessive levels of unhealthy food and drink marketing every day. It affects their eating behaviour, leading children to become well above a healthy weight and setting them up for a lifetime of adverse health-related and social consequences. We must put our children before food industry profits and act now to protect their health and wellbeing.
Children are exposed to on average 8 advertisements for unhealthy food per hour during their peak television viewing time.
What we want
A law that keeps kids & environments healthy will restrict junk food marketing in:
Children’s spaces, including schools, kura, early childhood centres, playgrounds, children’s sports settings, and outdoor settings 500 metres around children’s educational institutions.
New Zealand-based digital media in the form of paid marketing and sponsorship.
Public services like hospitals, libraries, parks, sports grounds, pools, community centres and on public transport networks and facilities.
Broadcast media between 6am and 10pm.
The law will also restrict all junk food marketing that is:
Being sent directly to children, like flyers, emails or any other media for children.
Being targeted at children, for example children’s toys, cartoon illustrations on product. packaging, or promotional material, including junk-food producer branding on items for children or at children’s events.
